Being an independent owner isn't easy, so let's start by applauding everyone who woke up one morning and decided to follow their dream!
If you are a small business, standing out is about being unforgettable.
How can you be unforgettable?
As well as the usual good customer service, delivering on time, etc, word of mouth plays an important role in your success.
Word of mouth marketing is the best way to spread the word about your business and get new customers. It’s natural, and it can be done in a variety of ways. You don’t even need to be a big company or run an advertising campaign if you want to generate buzz through word of mouth.
It's the most effective way to get customers through the door and has a significant impact on your business. When people are more confident in you, they’re more likely to recommend you to others.
Word of mouth is organic, natural and honest
Word of mouth is a powerful tool. It's one of the most effective ways to get new clients and make sales, which is why it's so important to understand how word of mouth works and how you can harness its power for your business.
It's an organic, natural way that people spread information about products and services. They're also incredibly effective at generating leads and building trust with potential customers.
Happy customers are your ambassadors
Referral marketing is one of the most cost-effective forms of marketing. It’s also a key driver of growth for small businesses. In fact, referrals are twice as likely to convert than other forms of marketing.
People trust recommendations from their friends and family more than any other form of advertising. A referral is word-of-mouth gold dust that generates satisfied customers and new leads for your business!
Know where to find your target audience
Knowing your audience is vital, it's key to ensuring that you are connecting with the right people from the offset.
Local is a great place to start.
Handpicked Local has worked hard to become one of the leading avenues for small local businesses to reach the right people, first time.
Designed as your word of mouth route to local customers, our membership puts you in front of thousands of potential customers, making sure they know what is available on their doorstep.
We also have a large referral base (a key element in word of mouth) and have connected small businesses with not only new customers from the community but also with other like-minded businesses. Our handpicked members are ALWAYS recommended first! Giving you more value for your money.
As a trusted business in the area, our referrals carry clout!
One of our most flexible methods of shouting about your small business and showcasing what you do. Our popular E-magazine is shared with our healthy subscriber list as well as across our extensive social platforms, both through links and visuals, attracting audiences to both you and your online presence.
Remember, our audience is your audience
Email Open Rate
Social Media Audience
Weekly Social Reach
430,269 average exposure
32,491 average reach
There’s no doubt that word of mouth can work wonders for your small business.
Word of mouth is a crucial element for small businesses and it’s a great way to get your business off the ground. With the right tools, you can turn your customers into brand ambassadors that will help drive new sales for years to come.