​Here’s my story, and why I care so much about helping our local community thrive.

​

Since 2016, I’ve been a proud advocate for small businesses, local enterprise and independent talent. I’ve seen first-hand the challenges that come with running a business in a digital world where big corporations tend to drown everyone else out.

​

As the landscape kept shifting, I launched Handpicked Local to give independents a stronger voice. The platform blends the charm of the high street with the convenience of the online world, offering subscription-based support and an affordable way to reach more customers. From there, the Handpicked Local E-Magazine was born, created to give small businesses accessible advertising, expert guidance and a place to share their stories with a wider audience. It’s all about visibility, confidence and giving local businesses the tools to shine.

​

Over the years, I’ve been humbled to receive several awards for community work, including Wetherby Townsperson of the Year, Insight with a Passion, and the Stray FM Good Neighbour Local Hero Award. These honours mean a lot, because they reflect everything I love: people, connection and community impact.

​

I’ve also rolled up my sleeves for various local initiatives, from helping with the Wetherby Lions Senior Citizens Party to spending several years organising the Wetherby Christmas Light Switch On. I even served as a Wetherby Town Councillor from 2019 to 2023, using the role to champion local voices and support community projects.

​

To continue celebrating the brilliant people and businesses across our region, I went on to co-found the Yorkshire Choice Awards. Each year, this event highlights independent businesses, inspirational individuals and community champions who make Yorkshire such a special place to live and work.

​

My path has been guided by a mix of passion, creativity and a real commitment to our community. I believe wholeheartedly in the strength of local stories, local people and the brilliant businesses behind them.