In the ever-evolving digital landscape, Jo was quick to recognise the importance of championing small businesses. Her passion for community and enterprise led to the creation of the #HandpickedNetwork, a platform designed to connect local businesses not just online, but in person—bridging the gap between digital engagement and meaningful real-world relationships through live networking events.

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With a deep understanding of the challenges facing independents in a world dominated by large corporations, Jo launched Handpicked Local, a subscription-based service that brought the charm of the high street into the digital space. She further expanded this vision with the introduction of a Local E-Magazine, offering affordable advertising opportunities and giving small businesses the tools to amplify their reach and compete more effectively.

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Her dedication to supporting others has earned her numerous awards, including:

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• Wetherby Townsperson of the Year

• Insight with a Passion Award

• Stray FM Good Neighbour Local Hero Award

 

Jo has also been a driving force behind many local initiatives, supporting events such as the Wetherby Lions Senior Citizens Party and playing a leading role in organising the Wetherby Christmas Light Switch On for several years. Her commitment to her community was further demonstrated by her service as a Wetherby Town Councillor from May 2019 to 2023.

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In line with her mission to spotlight local success and inspire others, Jo went on to co-found the Yorkshire Choice Awards (www.yorkshirechoiceawards.co.uk). This prestigious event celebrates the achievements of independent businesses, individuals, and community champions across Yorkshire - shining a light on those who make a real difference.

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Jo’s journey is a powerful testament to how innovation, heart, and community spirit can drive meaningful change.