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'Blame the Flame’ Christmas Campaign

Say hello to Blame our mischievous flame.

Throughout December Blame is going to be getting up to all sorts of mischief with the aim of educating young people about the importance of fire safety and the part they can play in preventing accidents at home.

Blame the Flame making a ‘bad choice’ by playing with matches

We would love for you to get involved.

From 7am on Thursday, 1 December, we will be posting each day about what Blame has been up to and it would be great if you could do any of the following to help spread the word about this important campaign:

Like, share or comment on our social media posts.

Parents and carers please show these posts to your children and tell them the importance of Blame’s actions.

Children are never too young to learn the importance of fire safety and by learning simple, yet effective prevention techniques at a young age means they are more likely to adapt these throughout their life.

You never know, you may learn a thing or two too.

The concept has been inspired by the Christmas tradition involving a elf who may or may not sit on a shelf – just to give you an idea of what is in store.


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