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The Impact of E-Magazine Features on Local Businesses: Editorials vs. Advertorials

In the digital age, e-magazines have become a dynamic tool for businesses to enhance their visibility and connect with their target audience. Small businesses, in particular, can greatly benefit from the exposure gained through features in these digital publications.


Understanding the difference between editorials and advertorials, and how they can be utilised, is essential for a business looking to make a mark. Let’s explore the benefits of both and how being featured in Handpicked Local's e-magazine can bolster a local business's presence.


The Impact of E-Magazine Features on Local Businesses: Editorials vs. Advertorials

Editorials in E-Magazines


An editorial is a piece of content that provides a narrative on a specific topic, product, or service, often written by the magazine's editorial staff or the small businesses themselves. It is designed to be informative and is perceived as a credible source of information by readers.


Benefits of Editorials:


Credibility: Editorials are often viewed as unbiased and trustworthy, enhancing the perceived integrity of your business.


Engagement: They tell a story, which can engage readers and create a deeper connection with your business.


Authority: Being the subject of an editorial can position your business as an authority in your field or local area.


SEO Value: As Handpicked E-Magazine is indexed by search engines and features clickable links throughout the publication, an editorial feature can provide valuable SEO backlinks to your business website.


The Impact of E-Magazine Features on Local Businesses: Editorials vs. Advertorials

Advertorials in E-Magazines


Advertorials are paid content that mimics the style of the publication but is essentially a long-form advertisement. They blend promotional material with informative content to engage readers while subtly selling a product or service.


Benefits of Advertorials:


Control: You have control over the content, message, and branding of your advertorial piece.


Direct Promotion: It allows for direct promotion and call-to-action (CTA), which can lead to immediate conversions.


Targeted Audience: Advertorials let you tailor your content to the interests and needs of the magazine’s readership.


Measurable Results: They often include trackable links or codes that can help in measuring the effectiveness of the campaign.


The Impact of E-Magazine Features on Local Businesses: Editorials vs. Advertorials

Handpicked Local’s E-Magazine: A Platform for Growth


Handpicked Local's monthly e-magazine is a curated digital publication that promotes local businesses through both editorial and advertorial content. Participation in this e-magazine provides businesses with a unique opportunity to reach a dedicated and localised audience.


Benefits of featuring in Handpicked Local’s E-Magazine:


Targeted Local Exposure: Features are tailored to the local area, ensuring that your business is seen by the community you serve.


Versatility: With options for both editorial and advertorial content, businesses can choose the format that best fits their marketing strategy.


Brand Storytelling: Editorials in the e-magazine allow businesses to share their story, adding depth to their brand image.


Strategic Advertising: Advertorials provide a platform for businesses to highlight specific promotions or products, with the added benefit of driving traffic through clickable links.


Cost-Effective Marketing: E-magazine features are a cost-effective alternative to traditional print advertising, with the added advantage of wider digital reach.


Community Connection: Regular features foster a sense of community and repeated exposure can solidify a business’s standing within the local market.


By leveraging the power of both editorials and advertorials within Handpicked Local’s E-Magazine, businesses can significantly enhance their marketing outreach. It’s an investment in storytelling and direct promotion that can lead to brand loyalty, customer engagement, and ultimately, business growth.


How can your business benefit from the editorial and advertorial opportunities provided by Handpicked Local’s E-Magazine? Have you considered how a tailored feature could elevate your local standing and online presence?

Shop Local this Christmas with Handpicked Local

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