Running a Business Is Hard. Posting About It Shouldn't Be - the Social Media side of a Small Business

Remember when you thought running a small business meant following your passion and spending your days doing what you love?

And then reality turned up with an endless to-do list, 4,000 tabs open in your brain, and the sudden realisation that social media is no longer just a place for dog memes and dance trends.

Welcome to the world of independent ownership - where you’re the CEO, the cleaner, the head of marketing, and the one figuring out why the card machine's flashing again.

So, what's the first thing to slip through the cracks?

Social media.

Posting becomes something you mean to do. But then the week vanishes in a blur of stock checks, supplier emails, fixing the printer (again), and remembering to actually eat. The result? A quiet page, missed opportunities, and a whole lot of “I’ll do it tomorrow…”

Sound familiar?

Here’s the thing...

Social media shouldn’t be a full-time job for you - because, well, you already have one (or five). But ignoring it completely means missing out on a goldmine of connection, visibility, and brand-building magic.

Hiring a full-time social media manager? That’s about £25k a year - not including the biscuits you'd need to keep them sweet.

Let’s be honest, that’s a stretch for most local legends like you.

The Solution?

Handpicked Local.

At Handpicked Local, we’re not just obsessed with community - we are the community. That’s why we created social media packages especially for small businesses like yours.

Whether you run a busy café, a boutique, a yoga studio, or a mobile dog grooming van, we’ve got a plan that suits your style (and your budget).

• Want to keep control but need help with content? We do that.

• Want regular, scheduled posts that sound like you, but better? We do that too.

•  Want to stay responsive to leads and enquiries while we keep your page looking fresh? Absolutely.

We offer three handpicked strategies designed with your time and sanity in mind. Plus, they’re flexible, fuss-free, and way more affordable than hiring in-house.

Let our fingers do your talking.

You didn’t start your business to spend your life captioning photos of your stockroom. You’ve got bigger things to focus on - like growing, connecting, and maybe even taking a lunch break now and then.

So, to every small business owner who's ever said, "I know I should post more, but…":

We see you. We get it. And we’re here to help. Check out our social media content services at www.handpickedlocal.co.uk/social-media-content-marketing

And let us help your brand stay seen, heard, and brilliantly you - even when your hands are full.